Military Marketing: The armed forces are potentially a large and underserved market. When you factor in servicemen and servicewomen, their family members, reservists, veterans, defense workers and the like, the military market could include as many as 50 million potential customers.
Members of the career military and their families are an extremely diverse group of individuals. As consumers, though, there's one marketing trigger they all respond to. They're loyal to brands, products and services that target them as members of the military. Amazingly, though, very few American businesses use targeted marketing in advertisements and other product promotions.